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Custom vehicle art can be both hand-painted as well as digitally designed and applied on the vehicle's surface as a durable and protective vinyl wrap. MEDĒIO and his specialized painting and wrapping team work closely with the client to best enhance the vehicle through abstract designs. In this process, the durability of the artistic finish is paramount. Most commonly, the car is initially wrapped with the highest grade professional wrap in any custom color and finish. The art work is painted with permanent resin-based enamel paint on top of the wrap, then clear coated with a scratch and weather proof ceramic coating.
Vehicle art can be used for both personal passions for one to express themselves through their car or brand, as well as entertainment and marketing campaign purposes including conventions or media commercials.